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Cryptocurrencies have become rapidly popular over the last few years. The most known among these mediums of exchange is Bitcoin, but there are also others such as Ethereum, Ripple, Stellar Lumens, etc. One of the major reasons why cryptocurrencies have made such a huge impact on the global market is that they are very secure and fast when compared to their alternative solutions.

There’s no doubt that cryptocurrency will continue enhancing the financial aspects of our lives as long there is a constant evolvement of technology. Besides the finance world, cryptocurrency is also changing the rules in marketing. Many marketers are concerned that this will tremendously complicate their lives which makes them ignore the fact how cryptocurrency can actually be beneficial for marketing.

Improving Customer Experience

You might wonder how something as a cryptocurrency can improve the entire customer experience, but the answer is pretty much simple. According to Statista, it’s expected that the number of people purchasing online will increase to 2,14 billion. When purchasing, all these people want secure payment and checkout methods. As blockchain is heavily encrypted and decentralized, these transactions can also be anonymous.

When having to give personal information only, many customers will hesitate to continue with the purchase due to various concerns they might have. In times when information about your customers is so valuable for your sales and marketing strategies, losing potential customers because of this is definitely not an option.

That’s why cryptocurrency has enormous potential to eliminate such huge obstacles to a healthy, long-term relationship with your customers.

The Essence of Content Marketing

As much as the entire blockchain technology is praised by many financial and cyber security experts across the world, we can’t neglect the fact there have been numerous problems and scandals related to its security. Not to mention that this is still a completely unexplored concept for the majority of companies. It’s one thing to read about it in the article but another one to start utilizing cryptocurrency in your business.

Therefore, transparency and education are crucial. If financial companies can save up to $12 billion using blockchain every year, why is it still not that widely used within this industry? The answer lies in lack of education. If crypto startups want to stay on the radar of these companies with multi-billion dollar budgets, they will need to start building trust right now.

One of the most efficient marketing strategies to build trust while also educating your target audience is with content marketing. Publishing informative and practical articles about cryptocurrency helps people understand what is the potential of this technology and how can they benefit from it. Those crypto startups that immediately start investing in their content with guest post services or by themselves will stay ahead of their competition and build their own community in the near future.

Countries Developing Their Own Cryptocurrency

As a result of this highly popular trend, some countries have even started to think about developing their own cryptocurrency as governments noticed it could actually be truly beneficial for the economy. When compare to the physical money, cryptocurrencies are way more affordable and they’re safer than credit cards.

One of the rising concern of the 21st century is also the environment. As a completely environmental-friendly method, cryptocurrency could become the real green money that’s not harming our planet in any way.

The countries which have already successfully implemented cryptocurrency are Ecuador, Singapore, China, Senegal and Tunisia, while Japan, Estonia, Palestina, Sweden and Russia are seriously considering launching their own national cryptocurrency as well.

Besides national cryptocurrencies, one, in particular, could be a real game changer if it comes to life. Facebook announced it will publish its own cryptocurrency ‘Libra’ in 2020. The general idea is to have Libra as a payment method for online and offline services, but its real potential will be revealed once launched next year.

Cryptocurrency is the Future

Cryptocurrency will definitely have an enormous impact on our near future, however, not everyone will know how to make the most of it and not all crypto startups will succeed. Without realising the above-mentioned challenges, it will be almost impossible to enjoy these numerous benefits of cryptocurrency.

And it’s not just the financial sector that is implementing blockchain technology to enhance their processes. In the healthcare industry, 55% of the applications will have adopted blockchain for commercial deployment by 2025.

As cryptocurrency needs to be built somewhere where stable economy and regulations are made with blockchain technology in mind, today’s crypto startups are finding their ways to overcome these obstacles. When looking into current trends, many of them are moving their businesses to countries such as Switzerland, Gibraltar, Bermuda and Slovenia.


It’s inevitable that blockchain technology will change our world in more than one way. That’s why it’s vital to start informing people about it, so they could be prepared for whatever the future holds. In the end, technological trends will unlikely disappear as we’re all tremendously benefiting from it, so you might as well make the most of it.

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