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The growth in cryptocurrencies over the last few years has been quite phenomenal and has made the traditional financial institutions sit up and take notice. There can’t be too many people who haven’t come across the words ‘Cryptocurrency’ and ‘Bitcoin’ when they’ve been on the Internet, but how many of those people really understand what they are? The complexities of the financial world are complicated enough and quite baffling to many folks, so how can you engage people and show them what cryptocurrencies are all about?

Knowledge Is Power

The basic requirement for promoting cryptocurrencies is to get the information out there about what they are and what they do. For many people this form of currency seems like a kind of Monopoly money, so how can it be used in real-life situations? The safety of the currency is also called in to question on a regular basis, and not without justification. If you are trying to sell currencies to investors, how do they know the money is actually worth anything at the end of the day? One of the most important marketing tools has therefore got to be getting the right information out there. By ensuring people are familiar with what is involved, you can hope to get people involved more.

How To Get People Interested

Most countries have got a perfectly good system of currency that has been working more or less effectively for many years. Some people may call into question concerns regarding financial authority restrictions and guidelines. You need to be able to explain to people what the whole point of a cryptocurrency is and how they will benefit from using it. This is a marketing basic for any industry – it is worth actively trying to show the potential customer what they will get out of using a product or service to motivate them to hand over their money.

What Can You Do With A Cryptocurrency?

This is where you can provide examples of what uses these currencies can be used for. The utility of cryptocurrencies is constantly expanding and diversifying, so it’s essential that you yourself keep up to date with all the latest applications. Use the benefits that might appeal to a potential customer. Regardless of how you are promoting Bitcoin, It is worth getting familiar with Bitcoin real estate, for example. By understanding how and where it is used, you can be confident through your familiarity. You need to be able to explain clearly and concisely what these new applications do and why they may have advantages over using a traditional form of currency.


Unfortunately, for every innovation, there will be an accompanying scam. Cryptocurrencies are a major target for fraudsters who like to promise untold riches to people if they will buy their guide to making money from cryptocurrencies for example. Whilst making money is perfectly possible, making a fortune overnight is unrealistic, and when you are promoting your own business, you want to be sure you’re not misleading any of your customers. By being realistic about what is achievable, you can promote bitcoin in a more organic and trustworthy way.

You can use all the standard marketing tools to promote your cryptocurrency business, but unless you can show people exactly what you do and how it works, most will be cautious about getting involved. Give them information and reassurance,and you should win them over.


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A Peer-to-Peer Electronic Cash System

The original Bitcoin paper by Satoshi Nakamoto

Bitcoin in the real world

Bitcoin in the real world